Building Skillful and Productive Commercial Bankers from Day 1. Guaranteed.

A Sad but Familiar Story

Hi – Andy Keusal here.  One of the saddest days of my professional career was two weeks after I had been hired by a bank as a Commercial Credit Analyst, or I think what they called a Credit Trainee.  Two weeks prior I had been excited and energized about my new job, but after getting a sense of how much there was to know, and how little of it I knew (after two weeks on the job), I was convinced that I could not be successful in this role. 

And if that was one of the saddest days in my career, then maybe the scariest day was three months later, when I was still showing up for work every day, but now I had a pile of deals on my desk, and my manager was expecting me to write credit packages for each of them that would go to our credit committee.  The reason this situation was so scary for me was that I had almost no understanding of what I was doing, but the nice people at my bank were expecting that I should begin to know what I was doing.

I got up and went into work every day convinced that this would be the day I was going to be fired, because certainly they would know that I had no clue how to analyze credit requests, nor would I ever, at the pace I was on, understand anything about credit risk.

Twenty-six years later, I still have nightmares about those first few months as a Credit Analyst.  That was not a happy scenario; that was not a picture of how a bank wants its newly hired trainee to feel about their new job. 

The good news is that I didn’t get fired, and I survived long enough to become successful there.  But I promised myself that if I ever got into a position where I was responsible for hiring and helping new commercial bankers get started, I’d provide them with a better experience than the one I had.

Is this scenario playing itself out at your bank, too?  You have invested a lot of time and money recruiting and hiring new bankers, but are they productive and flourishing, or are they struggling to get up to speed?  You’re paying each of them $4,000 – $5,000 every month, and that’s an expensive proposition when they’re not yet productive. 

Need Help with Credit Training?

Do you have new credit analysts, lenders, or trainees at your bank who need to be trained? Are you a Learning & Development Manager, or a Chief Credit Officer, or a Credit Department Manager, who is responsible for getting newly hired commercial bankers up to speed as quickly as possible?

Maybe you’re feeling overwhelmed because you’re wearing too many hats and just don’t have time to do this training yourself. 

Credit Officers — you have credit committees to prepare for, criticized loans to deal with, ALLL reporting, and a host of other duties requiring your time. 

L&D Managers — you know how to get your new hires through compliance training, sales training, and maybe some HR-sponsored training on company culture, but when it comes to commercial credit training, maybe you’re not feeling  equipped to handle it because  of its technical nature.

Or maybe you have time and expertise to train your new commercial bankers, but don’t have content that you truly believe will adequately prepare your new bankers to do their jobs well. 

If any of these scenarios describes you, I can help.  You may feel frustrated that the credit packages at your bank aren’t being produced quickly enough or aren’t as thorough as they need to be, but you just don’t have the resources to solve this problem. 

If you’re looking for help with this, I can take these training responsibilities off your plate and give you some of your time (and your life) back. 

And if it works…

I can get your new bankers up to speed quickly so they will feel confident and prepared to do their jobs.  I’ll provide you with the content and I’ll deliver and facilitate that content, both for C&I lending and Commercial Real Estate lending.  Your credit analysts, trainees, and lenders will be equipped to succeed and feel comfortable in their roles, your employee turnover will decrease, and you’ll save a lot of time, money, and frustration.  And maybe you’ll even be able to relax and actually enjoy a vacation this summer…

Who Am I?

If we haven’t met before, I’m Andy Keusal, Founder and President of Keusal Learning.  I’m the author of the book, “Breaking into Banking: Cracking the Code on Launching a Successful Career in Commercial Banking,” and I spent almost 20 years hiring, training, and managing commercial bankers at two large regional banks here in Ohio.  At one of those banks, I helped to create one of the nation’s premier commercial banking training programs, and I ran that program for the last five years of my banking career before I founded my own banking training company in 2015.

So I have a pretty good idea of what banks want from their new hires, and I know how to get those new bankers from point A to point B relatively quickly, painlessly, and with content and delivery that actually makes the process enjoyable for them.  In other words, I know how to help your new bankers to avoid the painful and scary start that I experienced, and to get up to speed, and become productive bankers, quickly.

Will This Work for You?

Yes.  I’ve trained thousands of bankers over many years, and one of my biggest thrills is getting unsolicited feedback like this (after a class I facilitated earlier this year):

I had two fairly new credit analysts sit in on the training session you offered last week. They provided really positive feedback and found the information you covered to be very beneficial. As our institution continues to grow, I plan to seek out your training when we bring additional analysts on board.

– Jen, VP, Sr. Credit Officer (North Dakota)

THANK YOU for an informative course. I’m new to banking; this was a very encouraging session. Your examples helped me relate to the terms and definitions. Your stories made concepts applicable to real-life scenarios. I also REALLY appreciate the advice & words of encouragement at the end.

– Marquisha, VP, Community & Business Banking (Indiana)

Thank you so much for the presentation today.  I really appreciate the information and the way you presented it.  The personal stories add so much to the course content. 

– Lance, Community Banking Executive (Georgia)

How It Works and What You Get

With my new training bundle, you’ll get unlimited access for an entire year to all three Breaking into Banking online pre-recorded video courses:

  • Breaking into Banking 101: Fundamentals of Commercial Banking
  • Breaking into Banking 201: Analyzing Repayment Sources (with a case study)
  • Fundamentals of Commercial Real Estate

(for course outline and introductory videos for each course, click here)

Each of these courses includes multiple-choice self-checks after each video lesson and a personalized Completion Certificate at the end of each course.  Your bankers can watch the lessons as many times as needed, at their own pace, in their own place.

After having completed all three video courses, your bankers will have a solid understanding of the fundamentals of both Commercial & Industrial (C&I) and Commercial Real Estate (CRE) lending.  They will be better prepared to perform their duties, they’ll be familiar with the relevant terms and acronyms, and they will see more clearly how their particular job integrates with others in the commercial side of your bank.  In short, they will be more valuable and productive bankers.

“But we prefer live facilitation with time for Q&A and opportunities for our bankers to interact personally with the instructor!” 

Many of you told me (in surveys earlier this year) that you want:

  • Training on Commercial Real Estate lending in addition to C&I lending
  • A combination of pre-recorded video content and live instruction

So I’ve put together a training package with everything you’ve asked for:

  • Access to all of the pre-recorded content in all three courses for an entire year for up to 50 bankers
  • Access to eight live 1-hour Q&A sessions I’ll be hosting on Zoom every year. Now your bankers will have the best of both worlds – video content they can watch any time, plus numerous opportunities to interact with me and with other bankers throughout the year as they progress through the courses and grow in their knowledge and work experience.
  • Total cost: $5,997 
  • Bonus: If you find value in this package and want to renew for another year after your first year expires, you can renew at the $5,997 price, and again in subsequent years, with a guarantee that your price for this package will never increase.

Yes, Thanks! How Do I Buy?

If you want to take advantage of this bundle offer, click below to pay and get access to all of your courses and bonuses.